Words

On the Record

The Essential Guide to Media Relations is the direct, concise and no-nonsense book that your team needs to effectively work with the press. In this book, you’ll discover fool-proof tactics to earn media coverage, own your own narrative and navigate crisis communications like a pro. Author Stafford Wood has been managing high profile communications for clients across the globe, and across industry sectors. Her advice comes from real-world experiences in the ever-evolving realm of public relations. Whether you’re looking for a step-by-step guide to sending a media alert, do’s and don’ts for interview day or deciding whether or not you should stay tight lipped on an issue, this book will act as a reference that you’ll find yourself pulling off the shelf again and again. "I wrote this book for a small handful of clients 15 years ago. And over the years, it’s evolved as the industry and its associated technology has. It’s also evolved and changed as my strategies have evolved and changed. There was a time, believe it or not, where I would have said that the proverbial “no comment” was the kiss of death. Now, I say there’s a grey area and my book reflects the evolution of a once largely analog craft to one that now lives to feed the algorithm. My hope is that after reading this book, you return to it as a reference any time you are approached by a reporter, or equally, anytime you’re thinking, “Hey, it would be nice to get a little coverage on this!” This book is meant to be kept on an accessible shelf, flipped through often, hold notes and scribbles and act as a guide for communications teams across industry sectors. A symbiotic relationship between a communications team and their local journalists serves all parties—and the community at large. I hope this book offers clarity and confidence to you and your team." - Stafford